Soooo this happened!
In August, I entered a Greeting Card Association (GCA), Ohh Deer and Sainsbury’s design competition on Instagram. The GCA teamed up with Sainsbury’s to provide a very exciting opportunity for designers like myself to have our greeting cards stocked in 107 stores across the UK throughout the month of October (and beyond) in celebration of Black History Month.
The GCA said that they had 999 entries and could only choose 26 designs, and I am very proud to say that one of my submitted designs was selected!
My winning design
I entered several designs for this competition. Each design celebrated the diversity of people from African diaspora and were taken from my existing Royalty Collection.
My designs use bright colouring, unique portrait illustration and empowering messaging, which I believe are perfect ways to celebrate not only Black History Month, but every occasion.
The winning design features the wording ‘You Are a Queen‘ and a stunning portrait of a joyful black woman with short hair. With no specific occasion, it can be sent to your recipient on their birthday, wedding day or during any special time during which they need a positive affirmation. You could even keep it for yourself and frame it!
The story behind the design
This design originates from my Crown & Story collection. I first created it to celebrate women with short hair after my mum lost her hair to chemotherapy over 2 years ago. I hope it helps women with short hair (by choice or circumstance) feel beautiful and represented as it’s rare to see on greeting cards and in general media.
Where to shop!
My You Are A Queen cards can be found in the following large Sainsbury’s stores (if more stores are added I will keep this list updated):
Kings Lynn Hardwick
Wakefield Marsh Way
So, please visit the store, buy a card and take photos! You can tag me on Instagram (@leanne_creative), Twitter (@leannecreative), Facebook (@leannecreative) and TikTok (@leannecreative). Buying a card (and hopefully selling out) may lead to more orders from major stores such as Sainsbury’s and would be a huge achievement for me as a small business and us as a nation in celebrating and representing diversity.
Thank you so much in advance!