This year’s International Women’s Day (IWD) theme is #BreakTheBias.
On 8th March and beyond, this campaign aims to “Celebrate women’s achievement. Raise awareness against bias. Take action for equality.” I think these points are so important and pride myself in being a female in a male-dominated industry (graphic design), so I often share my journey and achievements on social media to hopefully inspire other women to join this industry.
This year, I was asked to speak to FMM Collective (a Croydon-based marketplace in which my greeting cards are stocked) about my experiences as a female business owner/entrepreneur. We discussed whether I have come across any bias or challenges because of my gender and/or ethnicity.
…as a female, I don’t think we are taken as seriously in entrepreneurial positions as men unfortunately. I’ve had the question “How’s your little business going?” or when I say I design greeting cards and gifts, I’ve had a response of “Awww Bless!” which both come across as really patronising.Leanne Creative
I think it’s so important to make female professionals visible and love that days like IWD highlight the work we do in a patriarchal society. If young girls can see the success of women, it can inspire them to enter fields that they might have previously viewed as closed off for them. #representationmatters
My advice for other female entrepreneurs would be to, of course take inspiration from others, but focus on your own journey to avoid comparison.Leanne Creative